Some small business owners seem to think that once they develop a plan for search engine optimization, it is implemented and never has to change. If that’s your understanding, it’s time to change things. Like everything else connected with the Internet, local SEO is always a work in progress rather than a finished task. Here are some examples of why your current strategy should be evaluated anew and possibly changed.
Your Keyword Usage Isn’t Working
Keywords may be evergreen, meaning consumers are likely to use them in searches from one year to the next. Other keywords may rank high in usage this year and fall from favour in the years to come. Still others seemed like a good idea at the time, but never did much to improve your page rankings.
Unless you have responsibly used evergreen keywords in your page texts, there’s a real need to start revising your content. Even then, experts in seo strategies may recommend that you let go of lower-performing evergreen keywords and replace them with similar phrases that are more popular. The right approach will improve page rankings and make it easier for people to find your business site.
You Should Pay More Attention to Reviews
You currently do a reasonable job of managing the reviews posted on your website. What about the reviews found on various consumer sites or that accompany the ratings posted and captured by the major search engines? If you are not checking those regularly and responding to them, you are letting a valuable local SEO resource go unused.
The review does not have to be positive in order to improve your reputation or motivate people to visit your site of place of business. The fact that you choose to respond to those reviews in a professional and courteous manner will enhance the company’s reputation. Devote a portion of the workday to scanning for new reviews and craft responses that indicate your company does take feedback seriously.
Meta Descriptions and Tags Matter More Than You Thought
At one time, you thought these were simply something that had to be done. Meta descriptions and tags are so much more than that. In fact, the quality of those descriptions and tags will factor in to how high different search engines place your pages. That’s because they serve as something of a small add for those pages.
Rework those descriptions and tags so they are more closely tied to the content on your pages. If an evergreen keyword fits logically and naturally into the flow, that’s all the better. You’ll be surprised how this combined with other current SEO strategies will improve your page rankings.
You Aren’t Using Social Media Effectively
A presence on social media is essential if you want to make the most of local SEO opportunities. They provide a means of interacting with people who are interested in your business. They also provide an easy way for customers to share your business with others. Keep the posts engaging, informative, and maybe even designed to make people laugh once in a while. Be sure to post something at least every couple of days to maintain the momentum. Some of those posts will serve as motivation for people to visit your store or website and possibly buy something.
There’s always something else you can learn about local SEO strategies. Have an expert evaluate your current effort and identify areas where there’s room for improvement. Remember to assess your efforts at least once a year. The time and expense will pay off in terms of a more positive reputation, increase traffic, and ultimately a greater amount of revenue generation.
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